Reviewed · MADEIRA WINE TASTINGS
Visiting local Vineyard With Wine Tasting & Lunch included
Madeira wine does not do boring. This full-day tour pairs vineyard culture with serious scenery, plus tasting and lunch. You also get small-group energy (up to 30) without feeling like you are chasing your own itinerary.
I especially like the way the day mixes production and place. You start around Camara de Lobos, work your way north with stops like Seixal, then finish with a tasting at a modern lodge tied to a winery story dating back to 1850.
The only real drawback to keep in mind is pacing. It is an 8-hour day with multiple stops, so if you want a long, slow sit-down with no walking, this may feel like too much.
In This Review
- Key takeaways before you book
- A Madeira wine day that feels practical, not rushed
- Pickup, group size, and how you will spend your time
- Stop 1 in Camara de Lobos: start with the Madeira Wines Route
- Fajã dos Padres: a walk, then that cable car ride
- Sao Vicente vineyard time: guided tour, tasting, and tapa
- The winery lunch in Sao Vicente: local ingredients and wine pairing
- Stop 4 Seixal: views, vineyards at the slopes, and the laurel forest finish
- Back to Camara de Lobos for fortified wine at the 1850 lodge
- Price and value: what $222.26 buys you in real terms
- What the wine tasting experience feels like
- Guide style matters, and here is what you can expect
- Who should book this Madeira vineyard and tasting tour
- Should you book this Madeira wine tasting with lunch and cable car?
- FAQ
- How long is the Madeira vineyard and wine tasting tour?
- What time does the tour start?
- Where is pickup offered?
- Is hotel pickup and drop-off included?
- Is wine tasting included?
- Is lunch included?
- Is the cable car ride included?
- What group size should I expect?
- Do I get a mobile ticket?
- Can I cancel for a full refund?
Key takeaways before you book

- Hotel pickup in Funchal and nearby areas plus an air-conditioned vehicle to keep the day easy
- Fajã dos Padres cable car ride included, with a big scenery payoff (bring comfy shoes)
- Guided vineyard visit with wine tasting and traditional tapa, then a winery lunch
- Multiple Madeira tasting moments, including a fortified-wine stop at an 1850-founded lodge
- Max group size of 30, which helps keep the experience personal and not chaotic
A Madeira wine day that feels practical, not rushed

This is the kind of tour that makes sense if you want one solid day to understand Madeira wine and the island’s north-coast views. You are not just drinking. You are moving between vineyard areas, viewpoints, and tasting stops, so the wine feels tied to the places that grow the grapes.
You start at 9:00 am and expect about 8 hours total. You will ride in an air-conditioned vehicle, hop out for short walks and viewpoints, then come back for the next tasting moment. It is a full day, but the structure keeps it from feeling like one long waiting game.
Pickup, group size, and how you will spend your time

Pickup is a big part of the value here. You get hotel pickup and drop-off around Funchal, Canico, Camara de Lobos, Ponta do Sol, and Calheta (and the operator notes pickup coverage for accommodations in Funchal, Camara de Lobos, and Canico). You also get a simple check-in process, because you meet at your hotel reception when possible.
The group cap is 30. In the real world, that matters because a smaller group usually means less standing around. Several guides in the feedback are praised for keeping things relaxed and timely, with one driver noted as chatting in a helpful way during the ride.
One logistics note that I think is worth your attention: drivers wait no longer than 5 minutes after the scheduled pickup time. If you tend to run late on holiday days, set an alarm and be ready.
Fortified wine, aged the old way
Stop 1 in Camara de Lobos: start with the Madeira Wines Route
Your first stop is Camara de Lobos, connected to the Madeira Wines Route theme. The time here is about 30 minutes, and there is no admission ticket required for this part.
What makes this useful is that it sets context fast. You get a chance to see how the wine story connects to different parts of the island where grapes are grown, and then the route heads toward the north coast. For many people, that makes the later tasting feel more meaningful, not random.
This is also a good “wake up and look” stop. You get quick island orientation, plus a chance to grab photos before the day turns into vineyard and lunch mode.
Fajã dos Padres: a walk, then that cable car ride

Next you go to Fajã dos Padres (Faja dos Padres). This is where the tour adds its signature “Madeira wow” moment. You get about 1 hour 30 minutes to walk around the property and learn what makes Fajã dos Padres special, including stories (old and recent), cultivated fruits, and exotic plants.
Then comes the cable car ride, and it is included in the price. The tour also notes that the cable car is not for the faint-hearted. If you do not like height rides or you get nervous in enclosed or moving transport, take that seriously and decide early.
Why I think this stop is worth it: the cable car adds variety to the day. After tasting and wine talks, it breaks things up with movement and big views, and it also gives you a different angle on how Madeira’s agriculture is shaped by steep terrain.
Some descriptions mention a banana tree plantation as part of what you can spot from the area. Even if you are not a plant-nerd, the point is the same. You are seeing real cultivation, not just a single winery signboard.
Sao Vicente vineyard time: guided tour, tasting, and tapa

Sao Vicente is the main wine moment. You get a guided tour through the vineyard with professional wine culture support and a wine enologist at a selected winery. The itinerary also says you meet the producer and then taste his wine, followed by a tasting and traditional tapa.
This is one of the most praised parts of the whole day. People talk about it as an organized visit in a beautiful setting, with a tasting setup that feels generous. Several reports describe sampling multiple wines, with portions that are not stingy, and the tasting paired in a way that keeps you focused on the flavors rather than rushing from glass to glass.
The practical benefit for you is pacing. The tasting is not isolated. It connects to a vineyard visit, and then it rolls right into lunch. If you like wine, this is the stop that turns your day from sightseeing into something you will actually remember.
The winery lunch in Sao Vicente: local ingredients and wine pairing
Lunch is at a Madeira wine estate and runs about 3 hours. The format is described as a traditional meal using the freshest local ingredients, with local wines paired to the food.
In the feedback, this lunch shows up as a standout. People describe hearty portions, often with second and third servings and refills of wine. One detail that I think matters: the food is described as authentic and traditional, not a tourist plate designed just to say lunch was included.
There are also hints that some estates bring in the owner or staff to talk about what is happening. That can make the meal feel grounded, like you are eating where the wine work happens, not just near it.
If you have a sensitive stomach when you drink wine, plan accordingly. This is the day’s biggest tasting plus the longest meal, so take it at a comfortable tempo.
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Stop 4 Seixal: views, vineyards at the slopes, and the laurel forest finish

After lunch, you head to Seixal. This stop is about 1 hour. Admission is free for this segment.
Seixal is a scenic palate cleanser after the winery time. The tour notes sea views and vineyards planted at the foot of steep slopes, with the view reaching toward laurel forest at the summit.
This is your photo break and your “slow down and look” hour. You are not trapped indoors. Even if you are not a hardcore hiker, the viewpoint-style stop keeps it accessible while still giving you a strong sense of Madeira’s dramatic geography.
Back to Camara de Lobos for fortified wine at the 1850 lodge

You end with another Camara de Lobos stop focused on Madeira fortified wine. You will see huge barrels in a glass-fronted modern wine lodge, and the tour points out that the winery dates from 1850 and holds some of the largest vineyards on the island. This is also where the operator ties the tasting into a modern effort to dispel the fusty image of Madeira wine.
The tasting time here is about 50 minutes, again with no admission ticket required. This stop also functions as a finale. By the time you reach it, you have already done vineyard context and lunch. Now you get to compare your impressions and taste again with a better sense of what you are looking for.
One practical tip: keep notes on what you liked earlier. Since you taste more than once, remembering which style you enjoyed can help you choose bottles later if you want to bring some home.
Price and value: what $222.26 buys you in real terms
At $222.26 per person, this is not a budget activity. But it is also not just a tasting with a snack. You are paying for a full day structure: pickup and drop-off, air-conditioned transport, guided vineyard experience, wine tasting, a winery lunch, and a cable car ride.
Here is how that usually adds up on Madeira if you piece it together:
- Transportation and pickup alone can take a bite out of smaller budgets
- Vineyard visits and guided tastings are rarely cheap
- A proper winery lunch tends to be the part you feel in your wallet even when you do not buy bottles
- Cable car costs can be easy to forget, but they are included here
So for many visitors, the value math works because you are buying convenience plus guided access. You do not have to stitch together timing between far-apart north coast viewpoints, and you do not have to ask which winery actually gives a guided experience versus a quick pour and out.
The best “value indicator” is that the day is built around one main tasting stop plus a second tasting moment at the end. That gives you more than one chance to learn, and it reduces the risk of ending up disappointed after the first vineyard session.
What the wine tasting experience feels like
The tour is designed around tastings that are guided and paired. At the vineyard stop, the tasting follows a vineyard visit and a meeting with the producer, and it is followed by traditional tapa. Then lunch happens as part of the same estate experience, with local wines paired to the meal.
In the fortified wine stop at Camara de Lobos, you get a more focused taste of Madeira fortified styles. Because it is not the first time you taste that day, you are better able to notice differences and decide what you actually want to seek out later.
Two things I like about this format:
- You get a learning loop, vineyard to glass, then food to glass, then fortified tasting to finish
- The itinerary spreads the wine across the day instead of dumping everything into one sitting
If you are the type who wants to drink nonstop, you might still be tempted to pace yourself. The schedule and the time at each stop matter, and you will enjoy it more if you treat tastings like courses, not shortcuts.
Guide style matters, and here is what you can expect
A big theme in the feedback is the guide’s delivery. Several named guides show up with praise for being friendly, chatty, and story-driven, with good English. In particular, Susana, Suzanna, and Manuel are mentioned alongside comments about good island context and wine production explanations.
That matters because wine tasting can turn into pure sipping if the guide does not connect it to place. When the commentary hits, you learn what you are tasting and why the island does wine the way it does.
One caution from the experience is communication consistency. One account describes a guide who had trouble being understood and did not share enough background storytelling at the first part of the day. It sounds like an exception, but it is still a reminder to pick this tour with the understanding that guide quality can vary by departure.
Who should book this Madeira vineyard and tasting tour
This works best for you if:
- You want one full day that covers multiple vineyard areas and scenic stops
- You care about guided tasting with a proper lunch, not just a quick pour
- You like cable car viewpoints and north-coast scenery
- You prefer having pickup and timing handled for you
It is less ideal if:
- You want minimal walking and zero “on the move” time
- Heights make you instantly anxious, since the cable car is a included highlight
- You are looking for an all-morning winery-only day, this also includes viewpoint stops
Should you book this Madeira wine tasting with lunch and cable car?
Yes, I would book it if you want a well-paced day that combines vineyards, wine tasting, and a real winery lunch with built-in scenery. The price feels justified when you total up transport, guidance, tasting, lunch, and the cable car ride.
If you are especially sensitive to heights, think hard about the cable car segment before you commit. And if you hate group-style days, consider that this tour caps at 30, which helps, but you are still sharing time with others.
Bottom line: this is a smart way to experience Madeira wine culture and the island’s north-coast views in one shot, without the stress of planning each far-flung stop on your own.
FAQ
How long is the Madeira vineyard and wine tasting tour?
It runs for about 8 hours.
What time does the tour start?
The start time is 9:00 am.
Where is pickup offered?
Pickup is offered for hotels and accommodations in Funchal, Canico, Camara de Lobos, and also listed for Ponta do Sol and Calheta.
Is hotel pickup and drop-off included?
Yes, hotel pickup and drop-off in the listed areas is included.
Is wine tasting included?
Yes. Wine tasting is included as part of the vineyard visit.
Is lunch included?
Yes. Lunch at a Madeira wine estate is included.
Is the cable car ride included?
Yes. The cable car ride is included in the price.
What group size should I expect?
The maximum group size is 30 travelers.
Do I get a mobile ticket?
Yes, it uses a mobile ticket.
Can I cancel for a full refund?
Yes. You can cancel up to 24 hours in advance for a full refund.
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