Reviewed · PICO DO ARIEIRO TO PICO RUIVO HIKES
Shore Excursion – East Madeira Peaks & Santana
East Madeira Peaks and Santana is made for people who like views fast. This route mixes a forest drive in an open-top 4×4 with quick, camera-ready stops at lookouts and Santana’s traditional houses. You also stay in a small group (up to 8), with pickup and an English-speaking driver-guide.
One thing to think about: seat comfort can vary by jeep. On mountain roads and off-road sections, some seating setups can feel cramped or offer less of a view, especially toward the back.
In This Review
- Key Points Before You Go
- East Madeira by Jeep, Not by Bus
- Open-Top 4×4 Through the Forest, Plus Real Time for Photos
- The Seating Reality: What to Watch For
- Your Day Plan Starts in Machico
- Miradouro da Portela, Short Stop, Quick View
- Porto da Cruz: A Coast Interlude
- Fortress of Faial Viewpoint
- Santana Traditional Houses: The Stop Most People Come For
- Casas Típicas de Santana, Optional Ticket Stop
- Balcões de Ribeiro Frio, a Small Village Break
- Pico do Arieiro: The Viewpoint Climb Moment
- Price and Value: Is $82.21 a Fair Deal?
- Pickup, Timing, and Where Fees Can Apply
- Guides With Personality: What You Might Experience
- Who This East Madeira Tour Fits Best
- Should You Book It?
- FAQ
- How long is the East Madeira Peaks & Santana shore excursion?
- Is pickup and drop-off included?
- Where is pickup free, and where are extra fees charged?
- What is included in the price?
- Is lunch included?
- Are admissions included at the stops?
- How big is the group?
- What is the cancellation policy for a full refund?
Key Points Before You Go

- Open-top 4×4 forest driving for big sky, fast photos, and that off-road Madeira feeling
- Small-group format (up to 8 in your vehicle) plus overall group size capped at 24
- Santana tradition time, with an optional ticket stop at Casas Típicas de Santana
- Most stops are free, so your main extra cost is lunch
- Guide personality matters, and names like Lino, Diogo, and Spencer have been mentioned as standout leaders
East Madeira by Jeep, Not by Bus

This is the kind of Madeira day trip that works when you want variety without a slow pace. Instead of one long scenic stretch, you get multiple short breaks where the driver pulls over at viewpoints, then moves on.
The big draw is how the day mixes motion and stops. You start in the east, drive through greener areas, then gradually climb toward viewpoints where the air feels different.
The tour also has a practical vibe. It is built around pickup from the cruise terminal, timed stops, and mostly free admissions, so you are not constantly reaching for your wallet.
Open-Top 4×4 Through the Forest, Plus Real Time for Photos

One of the highlights is the open-top 4×4 drive through the forest. That matters because you can frame shots without the glass glare you get on many vehicles, and you feel the speed when the road turns.
You are also riding high enough to watch the terrain change as you go. One moment can feel like lush slopes, then you pop out toward bright lookouts where your phone camera gets a workout.
Practical tip: bring something that can handle wind. Even on a calm day, open vehicles can be breezy, so a hat and sunglasses help.
Ever wondered why the roofs are triangular?
The Seating Reality: What to Watch For

Here is the honest part. The ride can be great, but seating is not guaranteed in the same way across vehicles.
In at least one recent experience, a passenger described hard benches in the rear, crowded spacing, facing seats, and a general lack of secure seating comfort. Another person also said the jeep they had did not match the expected capacity, which is a red flag if you strongly care about having a proper seat with a clear sightline.
What I would do if this worries you: confirm your seating details when you get your pickup time. If you are sensitive to motion or being packed in back, tell the operator ahead of time. It is also worth asking whether your vehicle will have individual seats rather than bench-style seating.
Your Day Plan Starts in Machico

The day begins with a stop in Machico, where you get around 10 minutes. It is not a long beach-bumming break, but it is enough to stretch your legs, orient yourself, and spot the style of the east coast town.
Machico is a useful start because it helps you connect the coast to the climbs that come later. You are watching the region shift from sea influence toward higher terrain.
Miradouro da Portela, Short Stop, Quick View

Next is Miradouro da Portela, a viewpoint stop of about 5 minutes. These brief pulls are where Madeira surprises you, because a lot of the best angles happen in seconds.
With only a short stop, you want to work fast. I like this stop format, because you can aim for one or two photos, then move on before the group gets behind.
If you want more time, plan to return to viewpoints later on your own. This tour is built for variety, not lingering.
Porto da Cruz: A Coast Interlude

Porto da Cruz is listed as a stop, but the time and exact focus are not spelled out. Still, it is a helpful mid-route pause, likely used for scenery and a quick regroup.
Think of this as a coast rhythm break before the day shifts back into inland viewpoints. If you have motion sensitivity, this kind of pause is exactly what you want.
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Fortress of Faial Viewpoint

Then you head to the Fortress of Faial viewpoint for about 5 minutes. Even without a long walk planned, these quick viewpoint stops help you feel the island’s structure, how valleys open up, and how roads cut through steep terrain.
Because the stop is brief, it is also practical for people on a schedule. You get the payoff without eating half your day.
Santana Traditional Houses: The Stop Most People Come For

Santana is where the day turns from viewpoints into culture. You get around 15 minutes at Santana traditional houses, which is plenty of time to see the style up close and take a few photos from a respectful distance.
Santana is famous for its traditional architecture and the way the houses sit in the landscape. On a short schedule, 15 minutes is a good compromise: enough to register details, not so long that you feel rushed back into the jeep.
If you want to slow down, this is the best place to do it. Save your longer photo session for here.
Casas Típicas de Santana, Optional Ticket Stop
There is a second Santana stop: Casas Típicas de Santana. This one is listed at about 15 minutes, but the admission ticket is not included.
That means you should decide based on what you enjoy. If you like interiors, demonstrations, or a more museum-style look at the homes, the paid stop could be worth it. If you mainly want exterior architecture photos and the quick feel of the area, you might skip it and spend more time on the free Santana traditional houses stop.
Balcões de Ribeiro Frio, a Small Village Break
Balcoes de Ribeiro Frio is described as a small village or natural park area, and it is free. You get the chance to slow down a bit, look around, and breathe in a calmer setting before the final climb to the high viewpoint.
This is a good moment for a practical break too. If you are carrying a camera and you did not stop for water earlier, this is where you can do it.
Pico do Arieiro: The Viewpoint Climb Moment
The final highlight is Pico do Arieiro, with about 15 minutes at the viewpoint. If the weather cooperates, this is the moment where Madeira often feels dramatic, with cloud cover and sharp mountain angles.
One account of the day mentioned reaching above the clouds near the end, which fits the common experience of climbing toward higher ridges late in the trip. Even if you do not get a full cloud spectacle, you should still expect strong mountain views.
At this point, keep your time box in mind. 15 minutes can go fast if you are filming and swapping camera cards. I recommend deciding before you arrive where you want your hero shot.
Price and Value: Is $82.21 a Fair Deal?
The listed price is $82.21 per person, and on paper it is not a bargain. But it can be good value if you care about the driving experience and multiple stops.
Here is why it can add up:
- Pickup and drop-off at the cruise terminal are included
- A driver-guide is included
- Your small group setup (up to 8 per vehicle) is part of the value
- Most stops have free admission, so you are not stacking entrance fees all day
The one cost that can catch people is lunch, because lunch is not included. The good news is that vegan and vegetarian options are available for lunch, which takes stress out of planning your meal.
If you want to control your budget, eat strategically. If lunch is going to be your main extra expense, decide in advance what you will order or how you will handle dietary needs.
Pickup, Timing, and Where Fees Can Apply
The tour starts at 8:30 am. Pickup timing depends on where you are staying, and they confirm your correct pick-up time after booking.
Pickup is free in Funchal and Caniço. Outside those areas, there are set additional fees per person. The tour data lists extra charges for several locations, including Machico, Santa Cruz, and others, with higher fees for places like Porto Moniz and parts of the south and northwest.
If you are on a cruise, you can usually expect pickup near the cruise dock or harbour, since drop-off and pickup at the terminal are included.
Guides With Personality: What You Might Experience
A jeep tour lives or dies on the driver-guide. In the experiences shared, guides like Lino and Bruno have been described as fun and knowledgeable, and names like Diogo and Spencer have come up as strong leaders with island insight.
That matters because the driver is not just driving. They are explaining what you are seeing, managing the timing of short stops, and keeping the group together.
If you want a smooth day, pick a spot where you can hear your guide in the vehicle. On mountain roads, it is easy to miss key pointers if you are distracted.
Who This East Madeira Tour Fits Best
I think this tour fits best if you want:
- Multiple viewpoints in one day without planning your own route
- A more adventurous vehicle than a standard bus
- Short stops that help you see different parts of East Madeira quickly
- The chance to experience Santana traditional architecture without booking separate activities
It may not fit as well if:
- You are very picky about seating comfort or have motion sensitivity
- You expect long, slow time at each stop
- You want a fully predictable vehicle layout, because seating can vary by jeep
If you fall into the first group, this is the kind of day trip that makes Madeira feel big and varied even when you are short on time.
Should You Book It?
I would book East Madeira Peaks and Santana if your priority is a fun driving day plus photo stops at recognizable places, especially Santana and Pico do Arieiro. The mostly free admissions and included pickup can make the $82.21 price feel more reasonable.
I would be cautious if seating comfort is your top concern. In that case, I would contact the operator before you go and ask about your specific jeep arrangement. If you can confirm you will have a comfortable setup with a decent view, you will likely enjoy the day much more.
If you want a well-paced peak-and-tradition mix from Funchal, this is a strong match.
FAQ
How long is the East Madeira Peaks & Santana shore excursion?
It runs about 8 hours (approx.). Plan on a full morning through most of the day.
Is pickup and drop-off included?
Yes. Pickup and drop-off at the cruise terminal are included.
Where is pickup free, and where are extra fees charged?
Pickup is free for Funchal and Caniço. Extra fees apply for other areas, including Machico, Santa Cruz, and several additional locations listed in the tour details.
What is included in the price?
Included are the driver/guide, pickup and drop-off at the cruise terminal, and a small group in a vehicle setup up to 8 persons.
Is lunch included?
Lunch is not included. The tour notes that vegan and vegetarian options are available for lunch.
Are admissions included at the stops?
Most stops are listed as free admission. Casas Típicas de Santana has an admission ticket that is not included.
How big is the group?
Your vehicle group is up to 8 persons, and the overall experience has a maximum of 24 travelers.
What is the cancellation policy for a full refund?
You can cancel for a full refund up to 24 hours in advance of the experience start time.
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