Reviewed · PICO DO ARIEIRO TO PICO RUIVO HIKES
Full Day Jeep Safari East – Pico do Areeiro – Santana – Ponta de são Lourenço
Pico do Arieiro day trips tend to steal the show. This one is a full-day 4×4 adventure that mixes high mountain views, green valleys, and Atlantic-coast stops you would not reach easily by bus. I love that it stays fun and human, with a max group size of 8, and I also like the variety, from a short levada walk to the traditional houses of Santana. One thing to consider: the jeep is open-top, so plan for sun, wind, and road noise.
If you want Madeira’s east side in one day, this is a practical pick. You get live commentary in English and a route that includes Machico, the island’s first capital city, plus coastal viewpoints like Ponta do Rosto and the Guindaste clifftop area. The main trade-off is time, you will move between stops often, so you will want comfy shoes and a bit of stamina for the walk.
In This Review
- Key highlights worth planning around
- Starting From Funchal: Small-Group 4×4, 9:00 Start, and What to Pack
- Pico do Arieiro and Balcões: Madeira’s High Views Plus a Short Levada Walk
- Santana: Traditional Thatched Houses and a Proper Lunch Pause
- Miradouro do Guindaste and Porto da Cruz: Clifftop Views and Rum Tasting
- Ponta do Rosto, Santa Cruz, and Machico: East Coast Finishing Moves
- The Jeep Experience: Off-Road Fun, Real Terrain, and Top-Down Noise
- Price and Value: Why About $75 Can Make Sense Here
- Who Should Book This East Coast Jeep Safari
- Should You Book This Tour?
- FAQ
- What is the duration and start time?
- Does the tour include pickup and drop-off?
- Is lunch included?
- Are there any walking requirements?
- Is the rum tasting included, and is there an age limit?
- Can I cancel for a full refund?
Key highlights worth planning around

- Small group of up to 8 keeps the day from feeling like a cattle run, and it helps you hear the guide at most stops
- Open-top jeep off-road time means real Madeira terrain, not just scenic highway cruising
- Pico do Arieiro viewpoints give big mountain-and-cloud valley panoramas without a long hike
- Levada dos Balcões walk (about 45 minutes) is short enough for many fitness levels, with big payoffs
- Santana lunch stop lets you slow down in a place known for thatched-roof houses
- Rum factory tasting stop in Porto da Cruz is a fun extra, but it can depend on operating hours
Starting From Funchal: Small-Group 4×4, 9:00 Start, and What to Pack
This safari runs about 7 hours and starts at 9:00 am, with hotel pickup offered in Funchal. If your hotel is outside the main area, pickup is possible but comes with an extra charge (you need to request details at booking). It is the kind of day that works best when you treat it like a proper outing, not a casual coffee stroll.
The biggest advantage is the group size: max 8 people. That matters on Madeira, where roads are tight and viewpoints can get crowded fast. With a small group, the stops tend to feel more organized, and you get more of that back-and-forth vibe with the driver-guide, not just a lecture delivered over bus speakers.
What to bring:
- Comfortable shoes for a short walk and uneven paths
- Layers, because weather can change on peaks and along the coast
- Sun protection and something to block wind if you sit in the back
- A few euros if you are doing the levada walk, since one version of the Balcões walk has a small payment mentioned by visitors
- Water, since lunch and drinks are not included
One more practical note: the tour uses an open-roof jeep style, and in back seats that can mean more sun and wind plus extra road noise. If you are sensitive to that, plan your seat choice when you board and dress accordingly.
Pico do Arieiro and Balcões: Madeira’s High Views Plus a Short Levada Walk

You start with Madeira’s altitude mindset at Pico do Arieiro. This is Madeira’s third highest peak, and the payoff is immediate: wide views over mountains and cloud-filled valleys. You do not need a long trek to feel the island’s vertical scale, and that is the smart move for a full-day route.
After that high point, the tour shifts into a greener, calmer mood at the Balcoes de Ribeiro Frio area. Ribeiro Frio sits in Madeira’s lush green heart, surrounded by dense Laurissilva forest (the kind of place that feels cooler under the trees). The highlight here is the levada route to the viewpoint.
The walk is about 45 minutes, not an all-day endurance hike. Still, it is a real walk on a maintained path beside the levada, and you will be glad you brought decent shoes. If you are new to levada walks, this is a friendly first taste. You can take your time at viewpoints and still keep the day running smoothly.
Two things I think you will like about Balcões:
- It feels peaceful right away, compared with the busier peak viewpoints.
- The viewpoint experience is close to nature, and I love when a short walk gives you a big change in scenery.
Also, one specific detail you should keep in your head: the Balcões stop is known for birds coming very close at times. If it happens when you are there, you will get some of the most memorable wildlife moments of the day.
Where the island runs out into the sea
Santana: Traditional Thatched Houses and a Proper Lunch Pause

Santana is where the safari slows down just enough to feel like a cultural stop, not only a photo stop. Santana is known for charming traditional houses with thatched roofs, set against green scenery and mountain backdrops. It is a quick way to get a sense of rural Madeira heritage without turning this into a museum day.
You also get your lunch break here. Lunch is not included in the tour price, so you will choose your meal at the stop. The upside is flexibility: you can eat what looks good that day, and you are not stuck with a set menu.
For planning, this is when you should:
- Check what time you have before the jeep pulls out again
- Decide on a sit-down meal versus something faster
- Use the lunch break to cool down if you have been in sun and wind earlier
A small but important caution: Santana can be busy, especially around midday. If you want the easiest lunch experience, go in with your game plan and do not wander too far from the pickup area.
Miradouro do Guindaste and Porto da Cruz: Clifftop Views and Rum Tasting
The Guindaste viewpoint is a clifftop perspective where you get that Madeira feeling of steep drop-offs meeting the Atlantic. There are exposed platforms and panoramic views, so it is not just a quick photo from a safe distance. It is a moment where you feel the coastline’s drama.
If you have vertigo, do not panic, but do take it seriously. One of the nice things about a small-group tour is that the guide can manage pacing, and you can choose how close you want to get on the platforms.
Next comes Porto da Cruz, and the route gives you a different kind of coastal vibe. Here you have a stop at Engenhos do Norte Rum Factory for a tasting. This is one of those small extras that turns a long day into something that feels complete.
Two planning tips based on real-world timing:
- The tasting stop depends on opening hours, so it can be closed on some days
- Minimum drinking age is 18, so the tasting part is for adults only
Even if the factory portion does not run, Porto da Cruz is still a good stretch break with sea views and a chance to reset before the last leg of the day.
Ponta do Rosto, Santa Cruz, and Machico: East Coast Finishing Moves

After the mid-day coast, the tour heads to Miradouro da Ponta do Rosto in Caniçal. This viewpoint is on the eastern tip of Madeira and is known for views of colorful cliffs, volcanic rock formations, and open ocean. It is a strong “last quarter” stop because it changes the texture of what you are seeing. You go from broad vistas to a more rugged, rocky coastline feel.
Next you pass through Santa Cruz, a town surrounded by gentle hills with ocean views. You do not get a long time here as a main attraction, but it helps the route feel connected, like you are actually driving the east coast rather than hopping between disconnected stops.
Then you finish with Machico. Machico is a calmer coastal setting with cultural depth. This is where you get a sense of how the east side lives, not only how it looks. If you like having one final stop that feels less adrenaline and more human scale, Machico is a good choice.
The Jeep Experience: Off-Road Fun, Real Terrain, and Top-Down Noise

The “jeep safari” part is not theater. You should expect real off-road driving and narrow country roads at times, which is exactly what makes this tour different from a standard bus loop. Visitors consistently highlight the driving as a major part of the experience, and I think that is because your driver-guide is navigating both terrain and timing.
Good guides can make this day. In particular, I keep seeing names like Nico, John, Gabriel, Bryan, Alex, Ernesto, Rodrigo, Pedro, and Victor tied to what people loved most: safe driving, clear explanations, and a sense of fun that keeps the day moving without rushing.
A practical seat note: with open-roof jeeps, people sitting toward the back tend to get more sun, more wind, and more road noise. So if you are the type who hates that kind of sensory overload, dress for it and aim for a seat that feels more comfortable to you.
Also, expect the tour to feel interactive. The best version of this safari does not only stop and pose. It points out plants, local details, and route context as you go, so the driving becomes part of the story, not just transportation.
One more thing: because the group is small, it is easier for the guide to organize photo moments. That means you are more likely to get a few shared group pictures without having to constantly ask strangers to take your camera.
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Price and Value: Why About $75 Can Make Sense Here
At about $74.98 per person, this is not a bargain, but it can be a good value in the Madeira context. The reasons:
- You get hotel pickup and drop-off, which saves time and hassle
- You get a live English commentary experience on a small-group route
- You cover multiple areas in one day, including high peak viewpoints plus several coastal stops
- You spend significant time in a 4×4, not only in regular roads
Where the cost can change your math is on extras:
- Lunch is not included, and drinks are not included
- The rum tasting is included as a stop, but it depends on hours
- The levada walk may involve a small fee for the walk itself
If you compare this to paying for separate taxis or trying to stitch together peak and east-coast viewpoints on your own, the structure starts to look reasonable. One-day tours like this are expensive when they are just bus rides. This one earns its price by delivering access and variety.
If you are traveling with kids, the short-ish walk and structured stops can be a win, since you can plan breaks. Just remember children must be accompanied by an adult, and the driving and walking are part of the day.
Who Should Book This East Coast Jeep Safari

I would book this if:
- You want Madeira’s east highlights without renting a car
- You are okay with a bit of walking and time spent outdoors
- You like small-group tours where the guide can talk and manage the route flexibly
- You want a day that mixes nature, viewpoints, and cultural texture
I would think twice if:
- You hate wind and road noise and you are sensitive to open-top vehicles
- You want a slow, long sightseeing pace with long time in one place
- Your fitness level is low and you cannot manage a short levada walk
The sweet spot is people who want one strong “variety day” early in their trip. It gives you a feel for what Madeira looks like across its east, from mountain air down to ocean rock.
Should You Book This Tour?
Yes, if you want a high-impact day that feels like real Madeira terrain, not a generic route. This safari is built for variety, and the small-group format keeps it engaging. The guides people talk about by name, like Nico, John, Gabriel, Alex, Ernesto, Rodrigo, Pedro, and Victor, suggest that the driver-guide experience is a big part of the quality, and that is what you will feel most once you are on the road.
Book it with two expectations in mind: it is a moving day with frequent stops, and the open-jeep style means you should dress for sun and wind. If you do that, you will likely come away with photos, stories, and a clear sense of Madeira’s east side.
FAQ
What is the duration and start time?
The tour runs for about 7 hours and starts at 9:00 am.
Does the tour include pickup and drop-off?
Yes. Hotel pickup and drop-off are included in Funchal. If pickup is outside of Funchal, it may cost extra and you should request details at booking.
Is lunch included?
No. Lunch and drinks are not included.
Are there any walking requirements?
There is a short walk, including a levada walk of about 45 minutes. The tour notes you should have a moderate physical fitness level.
Is the rum tasting included, and is there an age limit?
There is a stop at the rum factory in Porto da Cruz for tastings. The minimum drinking age is 18, so adult age rules apply.
Can I cancel for a full refund?
Yes. Free cancellation is allowed up to 24 hours before the experience start time for a full refund.
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