Reviewed · 4X4 JEEP TOURS
Madeira Safari – East of the island
Open-roof 4x4s make east Madeira feel close. This east-island safari drives you along ancient roads past terraces, villages, valleys, and waterfalls, with an easy rhythm for soaking it all in. I really love the open-roof 4x4s and the way Victor keeps the ride fun and packed with local context.
The main catch is good weather. This tour needs it, so if conditions are poor, you may be offered another date or a full refund, and you will want a rain layer just in case.
In This Review
- Key highlights to know before you go
- Open-roof 4x4s on Madeira’s east side
- Getting started: 9:00 am pickup and what to bring
- Poiso, Arieiro’s Peak, and the “spine” of east Madeira
- Ribeiro Frio: where the route turns scenic and practical
- Santana: traditional village feel with an open-roof advantage
- Faial and Porto da Cruz: adding variety without slowing down
- Ponta de São Lourenço: the final viewpoint swing
- Price and value: is $74.65 worth a full day?
- Who should book this east Madeira Safari
- Should you book Madeira Safari – East of the island?
- FAQ
- FAQ
- How long is the Madeira Safari – East of the island?
- Is pickup included?
- What time does the tour start?
- Is the tour offered in English?
- Does the tour include an admission ticket?
- What happens if the weather is poor or I cancel?
Key highlights to know before you go

- Open-roof 4×4 viewing for sky-level photos, not just window shots
- Victor as guide for friendly, smart explanations that make each stop click
- A true east-to-coast route with viewpoints, villages, and working landscapes
- Small group size (max 16) so the day feels personal, not rushed
- English tour plus mobile ticket for smoother day-of timing
Open-roof 4x4s on Madeira’s east side

This is one of those Madeira days where the transportation is part of the show. You ride in open-roof 4x4s, so you get a different angle on everything, from cliffs to terraced hillsides. It also makes the day feel lively, because you are not sealed up behind glass.
What really helps is that the route is built around variety. You are not just going from viewpoint to viewpoint. You move through villages, roads tied to the island’s older paths, and areas where you can see how people made and sold things, not just tourist scenery.
The vibe is also helped by the group size. With a maximum of 16 travelers, it stays friendly. That matters because Madeira’s east side has lots of stops, and you want time to hop out, look around, and get back without chaos.
One more thing: the ride can feel exhilarating in a good way. That open roof plus curving roads adds energy, and the day is more “active sightseeing” than “sit and coast.”
Getting started: 9:00 am pickup and what to bring
You start at 9:00 am, with pickup via a free shuttle. For me, that’s a big quality-of-life win, because Madeira roads can be slow and parking in Funchal is not always a joy. You also get a mobile ticket, so you are not hunting for paper on your phone plan’s last bar of signal.
With a 7-hour day, you should dress like you are going on an outdoor outing, not a museum visit. Even if it looks sunny in Funchal, the east side can feel different once you climb and move around. Bring a light jacket or rain layer, plus sun protection.
Also pack for quick stop-and-go moments. You might be changing viewpoints and locations within a short window, so keep essentials easy to grab: water, camera, and a small layer that you can wear fast.
Because the tour requires good weather, I treat the forecast as part of planning. If your schedule is tight, it is smart to keep some flexibility, since the operator may adjust dates if the weather does not cooperate.
Old military roads reaching the island's high points
Poiso, Arieiro’s Peak, and the “spine” of east Madeira

The east tour route is designed to show you how Madeira’s interior connects to its coasts. Early on, you head through areas like Poiso, which helps set the stage. Poiso gives you that terraced, lived-in feel, where the slopes are shaped for growing and settlement rather than just dramatic backdrops.
Then comes the part many people remember: Arieiro’s Peak. High up, the air changes, and your perspective changes too. You can see how the island’s rugged terrain breaks into valleys and ridges, which makes everything you saw on the drive start to make sense.
What I like here is that the open-roof ride carries you straight into the views. You are not stuck inside while you wait for the bus stop viewpoint. Instead, you experience the shift from village roads to higher air in real time.
A practical consideration: at elevation, conditions can feel cooler or windier. So if you run hot, bring a layer anyway. If you get cold easily, this is even more reason not to gamble with just a T-shirt.
Ribeiro Frio: where the route turns scenic and practical

Next, you go through Ribeiro Frio, a stop that fits perfectly into an east-side “what it looks like now” story. This is the kind of location that helps you understand Madeira beyond postcards, because it sits right in the natural flow of the island.
This tour’s overall theme is “ancient roads, but real island life.” That means you are paying attention to terraces, valleys, and waterfalls as part of how the island works. On this stretch, you get that mix of nature views and a sense of place.
Here is a small tip that helps your enjoyment: slow down for photos, but do it once. Pick a spot, take a few shots, then give yourself time to look around without lifting your camera every few seconds. The best views here are also the ones that reward time.
If you are traveling with someone who wants both beauty and context, Ribeiro Frio is a good moment. It is where the day starts to feel like a guided story rather than a checklist.
Santana: traditional village feel with an open-roof advantage

You then reach Santana, one of the stops that helps ground the tour in Madeira’s culture. Santana is the place where a village stop can feel more than a quick photo stop, especially because the tour is built around seeing and learning, not just standing still.
The open-roof 4×4 makes Santana feel different because you arrive with the full motion of the day. You see the roads and slopes leading into the area, and that helps the village look less like a random stop and more like a logical piece of the island.
One of the best aspects of this tour is how the guide connects what you are seeing to how people live and worked in these areas. In the reviews, the name Victor comes up again and again for a reason. The stories and explanations keep you from feeling like you are just “passing through.”
If you plan to buy snacks or a small souvenir, keep an eye on timing. Santana-type stops are often short compared with big scenic pull-offs, so it helps to decide quickly what you want before you move on.
Faial and Porto da Cruz: adding variety without slowing down

After Santana, the day adds two more stops that keep the route from becoming repetitive. Faial offers another angle on settlement and terrain, and it works as a contrast point after the village atmosphere.
Then you roll onward to Porto da Cruz, which is a good reminder that Madeira’s east side is not only high ground. You get a different mood, one that shifts the day toward the coast.
Why this matters: when a tour covers one region only, you can end up with a “same view, new stop” feeling. Here, the stops help you read the island, interior to edge, slopes to settlement patterns. It is sightseeing with an actual geography payoff.
Also, since you are in a small group, you get a bit more flexibility at each stop. You can take a minute longer if the light is right and the group can handle it, without waiting forever for a big bus lineup.
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Ponta de São Lourenço: the final viewpoint swing

The day’s finish is Ponta de São Lourenço, a place that feels made for lingering. It is the kind of viewpoint that makes you look at the coastline and ask, “How is this place so rugged and so precise?”
This is where your camera time makes sense. By now, you have seen terraces, peaks, valleys, and villages. So when you reach the last big viewpoint, your brain can connect all those pieces into one overall picture of east Madeira.
If you want to maximize this stop, aim for slower pacing: take one set of photos, then put the phone away for a minute and actually scan the edges of the land. That is when you notice details, not just the obvious “wow” moments.
Practical note: final stops often feel a little rushed if you are constantly asking when you will get back. So set a mental expectation early. This tour is a full-day route, and Ponta de São Lourenço is the kind of finish that rewards you for not treating it like a drive-by.
Price and value: is $74.65 worth a full day?

At $74.65 per person for about 7 hours, this safari is priced like an all-in island experience rather than a short transfer. The value comes from three things that add up fast on your own: transport, time efficiency, and guided context.
First, you get the open-roof 4×4 experience, which is the heart of the day. If you try to piece this together yourself, you will likely spend more time figuring out routes and more money on separate transport.
Second, you get a plan with multiple east-side stops rather than just one highlight. The day includes a mix of peak viewing, village atmosphere, and coastal scenery, which is exactly what helps first-timers understand Madeira quickly.
Third, an admission ticket is included for a time block of 1 hour 30 minutes. While the exact site is not described here, the important part for your wallet is that some of your paid time includes entry, not just driving around.
Then there’s the human factor. With high satisfaction scores, the guide role matters. The name Victor is singled out for being friendly and sharing helpful island context, and that directly improves the quality of what you see.
Given the mix of inclusions and the small group size (max 16), I think the price is fair for an active day that still feels organized.
Who should book this east Madeira Safari
This is a strong match if you want a first-time-friendly way to see Madeira’s east side in one go. You get viewpoints, traditional village atmosphere, and the sense that this island has both nature and everyday island life.
You will also enjoy this more if you like learning while you sightsee. The tour’s flow is built around history, culture, and how people shape land through terraces and local work, not just “look and leave.”
It is a good fit for couples, small groups, and people who prefer not to drive themselves. The free shuttle pickup from Funchal helps a lot, especially if you are not eager to handle parking or navigation.
If you hate open vehicles, or if you get uncomfortable in windy conditions, you might want to think twice. The open roof is a big part of the value, and this tour is built around that experience.
Should you book Madeira Safari – East of the island?
I would book it if you want an organized, scenic east-day that stays active without feeling like a frantic race. The mix of open-roof 4×4 riding plus multiple stops like Santana, Arieiro’s Peak, and Ponta de São Lourenço makes the hours feel full.
Also, the reviews’ strongest theme is the guide. When Victor is described as friendly and full of local context, that tells you the day will feel like more than transportation between photo spots.
Do it if your schedule can handle a weather-dependent plan. Since the experience requires good weather, have a little flexibility in your Madeira days.
And if you are the type who likes to see more than one side of an island, this east route gives you that without needing extra planning.
FAQ
FAQ
How long is the Madeira Safari – East of the island?
It runs for about 7 hours.
Is pickup included?
Yes. The tour offers a free shuttle pickup.
What time does the tour start?
The start time is 9:00 am.
Is the tour offered in English?
Yes, it is offered in English.
Does the tour include an admission ticket?
Yes. An admission ticket is included for a 1 hour 30 minutes portion of the tour.
What happens if the weather is poor or I cancel?
The tour requires good weather. If it is canceled due to poor weather, you will be offered a different date or a full refund. You can cancel up to 24 hours in advance for a full refund.
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