Reviewed · EAST MADEIRA TOURS
Go East Tour – Madeira Island Excursion
Madeira’s east side moves fast, in a good way. This 7 hour 45 minute small-group excursion lets you hop between dramatic stops with round-trip transfers from central Funchal.
I like the mix of big scenery and real cultural stops, from the height of Pico do Arieiro to the village character of Santana, with live commentary to stitch it all together. The small group size (up to 18) also helps the guide keep things organized and answer questions without turning the day into a bus lecture.
One thing to keep in mind is timing. Santana includes a 1 hour 30 minute lunch break, and if your main goal is photos, that chunk of time can feel a bit long compared with the shorter viewpoint stops.
In This Review
- Key Points to Know Before You Go
- A Small-Group East Day That Starts in Central Funchal
- What Your $47.07 Really Buys on This Excursion
- Where You Meet, and How Pickup Works in Funchal
- Stop 1 Pico do Arieiro: Quick Time, Big High-Mountain Views
- Stop 2 Ribeiro Frio: Laurelwoods and a Trout Fish Farm Pause
- Stop 3 Santana: Triangular Houses and a Real Lunch Break
- Stop 4 Miradouro da Portela: North-Side Views With Named Places
- Stop 5 Ponta de São Lourenço: Coastline Views From Two Directions
- Stop 6 Machico: Ending in Madeira’s Oldest Town
- Live Commentary and the Guide Factor, Especially With Luis
- Making This Tour Work for Your Day
- Quick Checklist Before You Book
- Should You Book the Go East Tour?
- FAQ
- Is pickup offered for the Go East Tour?
- Where is the start location?
- How long is the tour?
- What stops are included?
- Is lunch included?
- Is the tour offered in English?
- What is the group size limit?
- Are admission tickets needed for the stops?
- What is the cancellation policy?
Key Points to Know Before You Go
- Small group, up to 18 people: more personal attention and easier pacing through busy roads.
- Transfers from central Funchal: you spend more time seeing Madeira and less time figuring out getting around.
- Pico do Arieiro timing: a short visit with big payoff over one of Madeira’s highest mountains.
- Ribeiro Frio stop: laurelwoods and a trout fish farm break to balance the viewpoints with something calmer.
- Santana triangular houses plus a lunch window: bring your own lunch or snacks for maximum flexibility.
- North and south coast views from Miradouro da Portela and Ponta de São Lourenço: two different angles on Madeira’s coastline.
A Small-Group East Day That Starts in Central Funchal

This tour is built for people who want a full day on Madeira without turning it into a self-drive puzzle. You get pickup options in central Funchal, then the itinerary pushes east to a string of viewpoint stops and two towns that give the day context. It also runs about 7 hours 45 minutes, so it feels like an excursion, not a half-hearted sampler.
The value part for me is what is included up front. For $47.07 per person, you are paying for the transport and the guided experience, not just a list of stops. Plus, insurance is included, and you get live commentary in English, which matters when the scenery is moving quickly and you want meaning, not just locations.
There is also a practical comfort factor: the group tops out at 18 travelers. That is big enough for variety, but small enough that the guide can keep the minibus schedule under control.
What Your $47.07 Really Buys on This Excursion

Let’s break down the price logic. The tour includes round-trip transfers from central Funchal, live commentary, and insurance. The itinerary’s stops list admission as free, so you are not likely to hit surprise ticket costs at each location.
What is not included is lunch and snacks. The tour explicitly says you stop for lunch or snacks, but you bring your own food. That is not a dealbreaker, it just means you should plan one simple thing before you go: pack something you actually like.
In practice, that setup tends to work best for travelers who want to spend their money on guided time and transport, instead of spending the whole day buying individual tickets or scrambling for meals between viewpoints.
Cliffs, caves, and the quieter half of the coast
Where You Meet, and How Pickup Works in Funchal
You start at Monumental Experience on Estrada Monumental 284 in São Martinho, Funchal. The pickup details also mention two meeting points in the center of Funchal City: one near the cable car station in the old town, and another at the roundabout called Rotunda do Infante.
So you should pick the meeting point that is easiest for you to reach. The tour ends back at the meeting point as well, which is a nice way to avoid the stress of finding your way home after a long day.
The stated opening hours list a window of 8:30 AM to 9:00 AM, which is your clue that this is a morning start where you want to be ready a little early.
Stop 1 Pico do Arieiro: Quick Time, Big High-Mountain Views

Pico do Arieiro is the tour’s first headline moment. You get about 20 minutes at this high viewpoint, and the appeal is straightforward: you are looking out over one of Madeira’s highest mountains.
The time is brief by design. This is not a long hike, so you will want to treat those 20 minutes as photo and viewpoint time rather than an extended stroll. The upside is you are not wasting half the day moving slowly through only one area.
Also, there is a real-world rhythm to Madeira. Roads and access can change with conditions. On at least some days, the guide has handled disruptions by adjusting the plan confidently and rerouting to a different viewpoint when reaching the very top is not possible.
Stop 2 Ribeiro Frio: Laurelwoods and a Trout Fish Farm Pause
After the altitude, Ribeiro Frio slows things down. This stop is also around 20 minutes, and it is built around two specific attractions: laurelwoods and a trout fish farm.
That combination is a smart break in the itinerary. You are still outdoors and you get to see a different side of Madeira, one that feels more grounded than a single panoramic lookout. If the morning has you chasing views, this is where you can reset your eyes and your pace.
Since admission is listed as free here, the value is mostly in the guided context. You get an explanation tied to the island’s environment, then you have enough time to wander and take in the setting.
Stop 3 Santana: Triangular Houses and a Real Lunch Break
Santana is where the tour becomes more about people and place. The stop highlights the village’s typical triangular houses, and you get 1 hour 30 minutes on site.
That longer break is great if you want a proper pause. You can look around, browse the village feel, and then eat without feeling rushed. But there is one caution: if your priority is maximum time at photo viewpoints, the Santana window can feel long compared with earlier stops.
The upside of the long time is flexibility. The tour does not include lunch, so you will be happier here if you bring your own snack or meal and use the time your way. Think of it as your chance to fuel up for the rest of the day’s coastline views.
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Stop 4 Miradouro da Portela: North-Side Views With Named Places

Next comes Miradouro da Portela, another viewpoint stop with about 20 minutes. This is one of the island’s more dramatic “look out over the north” moments, and the highlights are specific: you can see Porto da Cruz, Penha d’Águia, and also a portion of Santana.
Having named places in the view is helpful, especially if you are new to Madeira. It turns the scene from a vague pretty picture into a connected geography lesson. It also helps you orient yourself when you later spot related areas from another angle.
As with the earlier viewpoint stop, 20 minutes is enough for photos and for a careful look, but not for a long linger. Come with a plan: where you want your camera angles, and what you want to spot first.
Stop 5 Ponta de São Lourenço: Coastline Views From Two Directions
Ponta de São Lourenço is where you get a privileged view over Ponta de São Lourenço itself, plus the north and south coasts of Madeira. Your stop is about 15 minutes, so this one is shorter than the others.
The value is in variety. You are seeing how Madeira’s coastline changes as it wraps around the island, and you get two different “mood” sections in one concentrated burst. If you are the type who likes to compare views and notice how the coast differs from side to side, this stop will click.
Because the time is short, it is worth being ready to move. You can absolutely enjoy it without rushing, but you do want to treat it as a quick, high-impact viewpoint moment.
Stop 6 Machico: Ending in Madeira’s Oldest Town
The final stop is Machico, and this is a nice bookend to the day. Machico is described as Madeira’s oldest town, and it is known for natural beauty, shaped by a valley that stretches toward a bay.
You get about 30 minutes here, which is long enough to reset after the viewpoint run. It also gives the tour a more human ending, not just another photo stop. If you want to wander a little and get a sense of the coastline town life, Machico is one of the most sensible places to land.
Admission is listed as free, so again you are not paying for entry to appreciate the town and the setting. The “value” is the guided wrap-up and the chance to end the day feeling like you saw both scenery and community.
Live Commentary and the Guide Factor, Especially With Luis
The itinerary works because the guide brings it to life. This tour includes live commentary (and it is offered in English), so you are not just sitting and looking out the window. You get context on history and culture as you move from place to place.
The standout in the tour experience is the guide energy. One name you will see associated with this tour is Luis, and the common thread is that he blends strong driving with genuine storytelling. He is also described as speaking multiple languages, which can be useful even if your day is in English, because it often means the team can handle mixed needs smoothly.
One more practical note: when access changes or plans need adjusting, the guide approach matters. In at least one case, the tour plan had to change due to an accident ahead, and the guide handled it by reversing with confidence and then rearranging what to see next. That is exactly what you want on a road trip day where weather and traffic can mess with the best-laid plans.
Making This Tour Work for Your Day
This tour needs good weather. That is not just a technical note. On Madeira, visibility affects every viewpoint stop on your itinerary, from Pico do Arieiro to the coastal overlooks.
It also helps to understand the pacing. The stops are mostly 15 to 20 minutes at viewpoints, with two longer breaks: Santana at 1 hour 30 minutes and Machico at 30 minutes. So the tour favors travelers who like movement and variety over travelers who want long, slow explorations in a single spot.
If you are traveling with children or you prefer not to hike, this structure fits. Most travelers can participate, and it is designed as a minibus excursion rather than a strenuous walking day.
Quick Checklist Before You Book
Here is the simple prep that matches what is actually included and what is not:
- Plan on bringing your own lunch or snacks, since the tour does not include meals.
- Expect a morning start and plan your meeting time for central Funchal.
- If you care about photos, keep your camera ready during the short viewpoint windows.
- Watch the weather forecast for Madeira the morning of travel, since the tour is weather dependent.
Should You Book the Go East Tour?
If you want a high-value Madeira day that covers east-side viewpoints and a couple of culture stops, this one makes a lot of sense. The combination of transfers from central Funchal, live English commentary, insurance, and a small group size keeps it practical and easy.
I would especially consider it if you are short on time and you want someone else to handle the driving plan, while you focus on the scenery and the meaning behind it. The only real reason to hesitate is if you dislike having a larger chunk of time in one village, because Santana’s 1 hour 30 minute lunch window could feel like dead time if you are chasing only viewpoints.
Overall, this is a straightforward, well-structured east loop that prioritizes variety, good guidance, and momentum. If that sounds like your Madeira style, you should book it.
FAQ
Is pickup offered for the Go East Tour?
Yes. The tour offers pickup in central Funchal using two meeting points: one near the cable car station in the old town, and one at the roundabout called Rotunda do Infante. The activity ends back at the meeting point.
Where is the start location?
The start location is Monumental Experience, Estrada Monumental 284, São Martinho, 9000-096 Funchal, Portugal.
How long is the tour?
The duration is approximately 7 hours 45 minutes.
What stops are included?
The itinerary includes Pico do Arieiro, Ribeiro Frio, Santana, Miradouro da Portela, Ponta de São Lourenço, and Machico.
Is lunch included?
No. Lunch or snacks are not included. There is a stop for lunch or snacks, and you can bring your own food.
Is the tour offered in English?
Yes. The tour is offered in English and includes live commentary.
What is the group size limit?
The maximum group size is 18 travelers.
Are admission tickets needed for the stops?
Admission is listed as free for the stops on the itinerary.
What is the cancellation policy?
Free cancellation is available. You can cancel up to 24 hours in advance for a full refund. If the tour is canceled due to poor weather, you are offered a different date or a full refund, and if the minimum number of travelers is not met, you can choose a different date or get a refund.
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